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Optioneering
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What Is Optioneering?

Optioneering is a term increasingly used in industry when management needs to be confident of a course of action; particularly where regulatory or funding bodies seek a demonstration of due process. You might recognise the problems as:

  • Selecting a new product to bring to market
  • Selecting a prototype
  • Selecting vendors or suppliers
  • Conducting relocation studies
  • Choosing a core technology for a new process
  • Choosing an employee

In these cases the consequences of the decision are serious and so a methodology is required to ensure that all stakeholders are consulted and due weight is applied. The Krysalis standardised methodology has been developed through many years of practice.

  • It focuses on defining the value system that will be used as the level playing field for the evaluation.
  • It encourages explicit involvement of experts in a way that leaves a clear audit trail and helps decisions to be made with confidence

The greatest benefit of using the Optioneering process is that it drives towards a consensus. This in turn leads to commitment to action, which is the sustaining force to see decisions implemented effectively.

Overview (show)

Entry requirements: Some experience in using decision making techniques or in making management decisions desirable
Objectives: A firm understanding of the Optioneering methodology and its practical application.
Course extras:Full use of Krysalis software delivered through a one month membership to the Krystal Club and free support (email or phone) for one month following the course
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Method of training (show)

The Optioneering course will teach this structure by way of a case study. The participants will work individually or in groups, to represent different roles/ perspectives in an organisation. They will be given different briefs on a problem and the aim will be to come to a consensus.

The group will need to balance the desire regarding what is best for the organisation, ensuring at the same time that THEIR Options are given a fair hearing. An accelerated 6-week study is compressed into 1 day, where our OnBalance software will be used as a catalyst for the decision and a repository of the story so far.

As in real life new information is available in a resource library and will be force fed, to represent the changing influence of the real world.

The public courses will run on one of our pre pre-prepared case studies. If the course is run in-house then we will tailor a current or past problem. Although the use and display of OnBalance will form a central part of the day, no attempt will be made to teach the software. The work will concentrate on how the analysis screens bring clarity and focus to the process.

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Contents (show)

  • Problem structuring after interpreting the brief
  • Identifying characteristics of options and criteria
  • Evaluating criteria and building value trees
  • Scoring with consistency and identifying fact and judgement
  • Observing different methods of elicitation
  • Weighting and tradeoffs by using the "Yardstick method"
  • Interpretation of the outcome by testing Sensitivity and Robustness
  • Handling objections and absorbing new ideas
  • Achieving stakeholder buy-in by creating a requisite model
  • Extending models to future-proof by creating templates
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Who should attend (show)

  • Managers with impending decisions
  • Management services managers wishing to equip their team with new capabilities
  • Senior consultants wanting to add a new process to their armoury
  • Brand managers with brand strategy decisions
  • Personnel managers wishing to adopt transparent hiring processes
  • Purchasing officers looking to adopt powerful processes
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Bespoke/In-House courses
Let us tailor a course specially for your company - it's cost effective with just 3 students.

Two In-house courses a month



New to MCDA? Unsure if it is suitable to your organisation?
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