Krysalis software application helps Siftwork gain new CRM project.

Mike Meyer, who participated in the Krysalis OnBalance training course in January 2004, announced that his Siftwork consultancy has been selected to deliver an upgraded sales, marketing and services (CRM) solution to a London Stock Exchange-listed technology company.

In Mike's words, "This proposed solution comprises around 30 individual projects. I used a Krysalis application to expose and rank the projects and to present my arguments for each in front of the customer's senior managers; that avoided the use of any purely passive PowerPoint stuff, and gave me a fresh approach. Using the Krysalis application allows the audience to identify with the ranking in real time. When we all agreed to exclude 3 projects from our plan it was a shared decision."

"I was trained in January 2004 to use Krysalis OnBalance", confirms Mike. "I could see that it would give me an edge in my consultancy practice, Siftwork. But in fact I applied a second solution called Krysalis HiPriority in this case."

Colin Simmons, Chief Executive of Krysalis advised Mike that HiPriority would be more appropriate and he provided a 15 day evaluation key. "As the interface was so similar I quickly created a model using the import screens", Mike confirmed. "Ranking the individual projects required listing and quantifying about a dozen types of cost and benefit; scaling and weighting them was not that straightforward for a novice; but now I've done it once I won't have a problem in future; and Colin gave me more help than I had a right to expect."

Mike said he appreciated, "HiPriority was a real advantage to me and I expect it will continue to be so since last week's decision process is encapsulated in screen views in HiPriority therefore we will retain a sense of direction and value throughout the project."

Accreditation

About Siftwork Siftwork shows businesses how to select and execute marketing and communications initiatives that deliver extra value and new sources of profit. It offers clients both analytic and operational marketing: through analysis of their customer, CRM and market data, they gain better customer understanding and can run more rigorous marketing initiatives. See www.siftwork.com Please contact us to see how we can help with your decision process.